Reader Profile+Target Audience

The first image is of a kerrang reader profile. I have took most my ideas for my profile off this one. The next image is of a NME reader profile which i also took certain ideas off. The third image is the rough draft of my reader profile. It uses both the ratio chart and a pie chart to show people the main information in a interesting fashion. It also has a little collection of images at the bottom including things which interest the readers.

After a few changes i ended up with this reader profile. Ive added a few extra images and facts. I also changed the title to make it better.

Target Audiemce Survey

Age = 14-19

Gender = mainly Female (Some males)

Favourite Music Genre = Chart/Pop (Some Rock)

Main Hobbies = Hanging out with friends, Going to the Cinema, Listening to Music and Going to Gigs

Favourite TV Show Genres include = Comendies, Music+reality programmes, and Drama's

Favourite Music Channels include = Capital, MTV and 4Music

Favourite Stores include - Topman, River Island and Topshop. The general amount spent by my target audience in that shop, per month, is about £50.

Work - Most my target audience are Students.

Gigs = In the past year, most of the people in the survey stated they had been to about 4 gigs- ranging from 3-8 depending on the person

Weekly Disposable Income = £10 - £25

Listen to Music via = Phone, CD's and Internet

Discover new Music via = Music Channels and the Internet

Money to Buy Music = £10-£20 per month
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This has helped me because i now understand who my magazine will be aiming at and how my target audience thinks. This will help because i can use some of this while creating my magazine to attract the attention of my target audience.
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I created a survey using Word and went around handing them out which gave me a wide range of results. I asked mainly Qualitative question to get straightforward answers that could be grouped together easily.
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From the 1970s, researchers from the CCCS produced empirical research about the relationship between texts and audiences. Amongst these was The Nationwide Project by David Morley and Charlotte Brunsdon.

David Morley’s research has addressed questions of media consumption, especially in relation to broadcast television and, more recently, the uses of a variety of ‘new’ communications technologies such as the mobile phone.

•Oppositional – people disagree with the message and reject it.
•Negotiated – On the whole, the view is agreed with but slightly altered.
•Dominant – The message is fully accepted.
•Oppositional, negotiated and dominant reflect the different views amongst audiences which can be particularly linked with younger audiences and

Morley’s theory has been useful for me because whilst working on this project it has enabled me in trying to understand the role of the audience and how they may potentially view my project.

Stuart Hall's encoding/decoding model can be seen as the beginning of research into how audiences are active consumers rather than passive recipients.